this post was submitted on 20 Mar 2025
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Ben & Jerry's claims Unilever ousted its boss over political activism (www.bbc.com)
submitted 2 months ago by geneva_convenience@lemmy.ml to c/progressivepolitics@lemmy.world
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Ben & Jerry's has said its chief executive, David Stever, was being removed by its parent company, Unilever, in a growing dispute over the ice cream company's political activism.

The allegation was part of a legal case filed in a US court by Ben & Jerry's that says Unilever violated a merger agreement by trying to silence its "social mission".

It comes a month after the ice cream company accused Unilever of demanding that it stops publicly criticising US President Donald Trump.

The ice cream maker was bought by Unilever in 2000 through a merger agreement that created an independent board tasked with protecting the ice cream brand's values and mission.

But Unilever and Ben & Jerry's have been at loggerheads for a while. Their relationship soured in 2021 when Ben & Jerry's announced it was halting sales in the West Bank. The dispute escalated over the last year as Ben & Jerry's advocated for a ceasefire in Gaza.

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[–] halcyoncmdr@lemmy.world 22 points 2 months ago (2 children)

Give it 6-12 months after they remove the leadership that cares. Gotta get rid of the people maintaining the quality so you can drop that as quickly as possible and maximize profits.

[–] WhatAmLemmy@lemmy.world 7 points 2 months ago (1 children)

It's like society just doesn't fucking understand capitalism... like, at all?

[–] Auntievenim@lemmy.world 2 points 2 months ago

You're literally looking at it in real time lmao

[–] RememberTheApollo_@lemmy.world 2 points 2 months ago

Gotta get rid of the people that care about the product so you can put people in place that only care about shareholder value.