this post was submitted on 20 Jul 2025
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Greenwashing is a fraud.
Tecnowashing is also fraud.
Take a failed concept like the gold standard, technowash it, and you get crypto scamcoins.
Greenwashing, sportswashing (saudi arabia), sanewashing (presenting insane ideas as debatable ideas, like debating human rights with someone who is against human rights ends up sanewashing the anti-rights position), small business washing (using ostensibly a pro small business argument to push a fortune 100 agenda), worker washing (treat workers like shit in private but make pro worker noises in public), gender washing (the politician with an anti-woman agenda is a woman so it's OK), minority washing (a fascist pundit is a minority that fascism often targets, so fascism is OK now). Now we can add tecnowashing to the list.
Another example of technowashing is when a real estate company presents itself as a tech startup to inflate its valuation.
All this washing has exploded in recent years.