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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
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this post was submitted on 08 Apr 2026
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I like paying for services rather than using free services that sell my data and brainwash me with ads. Adblock is fine, but how are they supposed to make money? Should the service be free?
I get where you're coming from, but the issue isn't that YouTube makes money, it's how aggressively they're doing it simultaneously.
The platform runs on creator content, yet payout rates, especially for smaller channels, have barely moved while YouTube's revenue keeps growing. They're squeezing every side of the equation at once while the people actually making the product worth watching see the least of it.
Ad-blocking isn't theft. It's a rational response to a platform that's decided unskippable ads are acceptable on top of an already profitable model. If the value exchange felt fair, fewer people would bother. Early days of streaming showed that people accept a fair deal. Enshittification has driven many of us back to the seven seas.