this post was submitted on 10 Apr 2026
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253
‘I want to cancel’: YouTube Premium quietly hikes its US prices for the first time in three years, forcing many users to consider the unthinkable (www.techradar.com)
submitted 8 hours ago by throws_lemy@reddthat.com to c/technology@lemmy.world
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[–] paris@lemmy.blahaj.zone 1 points 2 hours ago (1 children)

I imagine costs have increased (more expensive server components due to ai shortages, more users to stream to, ever-increasing storage for the unthinkable amount of video that gets uploaded to YouTube nonstop). I imagine Google going all in on ai (infinite negative money glitch) costs a lot and they're trying to cover the costs elsewhere so the investor report doesn't look so bad and spook stockholders into selling. I'd keep an eye on other Google services to see if their prices also go up over the coming months.

[–] Justifier@lemmy.world 2 points 2 hours ago* (last edited 2 hours ago) (1 children)

I think its likely the codex price hike, not Ai

Most of their servers are processing and multiencoding with h264/h265, and even if people are moving away from that for av1 they have such a massive platform that they still have to utilize it even when most have moved on

Ill rerespond to this to a link to exactly what im talking about if I remember