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BMW Is Showing Commercials On Their Car's Dash Screens And They Want You To Think It's A Treat
(www.theautopian.com)
this post was submitted on 01 Aug 2026
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Technology
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The most amazing thing about all this is the execs that came up with the idea genuinely seem to think people want this.
How out of touch can you get?
Nope. They didn't think it was a great idea because people will like it. They thought it was a great idea because of money.
If you have worked with marketing or brand of a large corp, those people are always the furthest away from the real work a company does. They have no idea of the real customer base, only numbers on engagement and NPS reports.
No, they think shareholders want it. They don’t care about consumers at all. The shareholders are the only people companies care about. The consumer doesn’t matter at all.