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BMW Is Showing Commercials On Their Car's Dash Screens And They Want You To Think It's A Treat
(www.theautopian.com)
this post was submitted on 01 Aug 2026
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Technology
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I mean, this is just crap marketing from incompetent idiots.
A better marketing strategy would be to have Spiderman themes for the infotainment, and i don't just mean a generic Spiderman wallpaper and icons, no, make an Avenger's computer UI design that fits the theme, complete with themed sound and lighting effects. The tech is there, don't just limit it to just displaying a video.
You could easily do that for different movies/brands without it being seen as marketing slop.
I mean if they wanted a themed UI from the Agents of Shield franchise they could make a Shield one and a Hydra one. When selecting the Hydra, the lightshow could make it look as if Hydra is taking over the car.
But good marketing today is a lost art, slap a video on everything, produce a shitload of crappy stickers with the generic logo of the film, produce from low quality "limited edition" collectors item....
This is just boring, but make the movie universe seem real, and you got a hook that will not only work, but actually be praised.
Marketing isn’t designed to be effective. It’s designed to be hated. While we bitch about this. Spider man and BMW keep being mentioned. The marketing people got what they wanted by being invasive and arguably abusive to their customers.