this post was submitted on 01 Aug 2026
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567
BMW Is Showing Commercials On Their Car's Dash Screens And They Want You To Think It's A Treat (www.theautopian.com)
submitted 1 day ago by schizoidman@lemmy.zip to c/technology@lemmy.world
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[–] A_norny_mousse@piefed.zip 37 points 1 day ago* (last edited 1 day ago) (5 children)

It doesn't make things much better, but:

the ad appears when the car is started, with an option to play it or not being displayed on the screen. I suppose that’s better than it autoplaying, but just barely.

Also, it doesn't play while you're driving.

BTW, according to BMW it's not an ad, lol:

To celebrate the partnership with Spider-Man™: Brand New Day, BMW has a special surprise for its drivers. The Spider-Man™ Animation will be available (in participating markets) to all customers with suitably equipped vehicles ... bla bla bla

Once again: since there's no way of getting around surveillance & IoT bullshit in cars, I'm just going to have to take extremely good care of my old clunker.

[–] gedfromgont@piefed.ca 1 points 10 hours ago

For now you can skip it. Later you need verification fuel for your car to do that.

[–] Badabinski@kbin.earth 7 points 1 day ago (2 children)

I will continue to pray for Slate to not completely suck. There's a "smart" module that has a cellular modem, but it's something you have to opt into and pay for it.

[–] A_norny_mousse@piefed.zip 1 points 5 hours ago

What's Slate? Interesting.

[–] comador@lemmy.world 2 points 22 hours ago* (last edited 22 hours ago)

Same. I have a 2016 Subaru Outback that I wouldn't mind giving to my daughter, but like hell am I buying anything connected to the Internet and tracking my every drive (for profit). Slate and to a lesser degree: Rivian are my only EV choices right now.

[–] markz@suppo.fi 9 points 1 day ago* (last edited 1 day ago) (1 children)

Ah yes, this is a partnership, not an ad.

[–] IphtashuFitz@lemmy.world 7 points 1 day ago

Some marketing executive earned their paycheck for the month by coming up with this…

[–] Squizzy@lemmy.world 12 points 1 day ago

I already hate the random length warning to obey road laws.

[–] boonhet@sopuli.xyz 2 points 22 hours ago

This would be a neat gimmick if it came with free tickets to the movie. Considering the price of the cars and the fact that only newish ones get the ad, they could afford it. It might even be positive PR.