this post was submitted on 07 Jun 2026
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If I watch 600 movies every day on my netflix subscription I am using more energy than I pay them for. Obviously everyone is like me. Therefore they are losing money overall.
Wait, their (netflix) earnings say they made a profit last quarter. But my calculations were waterproof!
Probably anthropic are not net positive, but they are not spending 10x what people pay them for tokens.
Except that you would need 50 devices to do that and the most expensive Netflix plan only lets you stream up to 4 devices at a time. Considering the average 2 hours per movie, that's 48 movies per day. That's without mentioning that you'd need to automate this because you'd be asleep for 8 of those 24 hours.
The point is, your analogy doesn't work. There's no reason why someone would do what you're describing and it'd also be very hard to do.
Using up all of your tokens though? Just use agentic coding, set the ""thinking"" to max and you'll see how quickly and easily you can burn through them. Share your account and you'll burn them even faster.
You're right that people can and do max out the expensive plans. Its very difficult to say how often. I just think a majority of anthropics customers are businesses, who often pay per token for easier scaling etc. According to the company, enterprise employees use about $150-$250 per month, (possibly max plans have similar use, which would support your view) but thats in API tokens which they probably have big margins on, so it's less likely anthropic are burning money on inference. If you want to convince me otherwise, its not enough to say that it can happen, it has to be frequent enough to outweigh the B2B sales. They are however likely losing money overall due to training costs etc.
So you're taking Anthropic's word at face value, disregarding the fact that saying otherwise would be detrimental for them? Interesting.
I mean it's not very hard to use up your Claude Max plan, but I find it hard to believe a majority of users do so consistently.
The anecdotal evidence does point toward folks using up their plan, every month.
I see plenty of script kids post "development on X is paused until next month when my tokens reset".
Of course, I have no way to tell what percentage of script kids are running out of their token limit every month.
All I can conclude is that using the full allowed amount is pretty common.