I mean, this is no different than Walmart making prices low until other businesses die out and then raising them.
It is no different than police shoving all the homeless people and drug addicts into one area of town to crash the property prices, and then evicting them once developers buy everything for cheap.
They're purposely operating at a loss in the expectation that they can get ingrained into a ton of workflows, and then gouge everyone absolutely to death while also worsening the quality of the service to make it cheaper for them to run.
If it weren't so horrible for the environment, I'd kind of like it, because all the dumbass executives that are signing up for this are going to get exactly what they deserve. You'd think they'd recognize a scheme when they see one.