this post was submitted on 22 Jul 2026
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From the founder of Wildberries ...

"There are no words to describe all the feelings and emotions caused by the attacks on ordinary people, on our employees, on us, who are simply doing our jobs," she wrote on Telegram. "But these situations demonstrate the most important thing: we must continue to do what we do for the benefit of people."

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[–] perestroika@slrpnk.net 10 points 5 days ago* (last edited 5 days ago) (1 children)

My take:

  • yes, Wildberries did sell and store drone components, single mode bare fiber and such stuff, but not on a world-changing scale, they most likely supplied smallish drone makers, not big ones

  • legally, this makes them a target, but actual damage from a burning Wildberries warehouse to Russian warfighting capability is small

  • meanwhile the presence of civilian employees and a great amount of totally unrelated goods discourages attacking them, and strongly advises to plan any attacks in a way to minimize loss of life

  • anyway, Ukraine has finally decided to attack them, property damage is likely quite big, not sure about loss of life

  • this will cause Russian air defense a great deal of trouble, since they have to reshuffle their defenses (they are already over-extended)

  • but, this does not remove Russia's sources of income, just genrally f**ks with their economy and causes dissatisfafaction and uncertainty

So overall, I'm not cheering, but I'm not condemning it either.

It's roughly equivalent to Russia bombing UkrPochta (they've done it) with the justification that its warehouses contain Chinese drone parts arriving into Ukraine. Reading directly, not a super bright move - militarily, a target of very low relevance. It could give an advantage through secondary effects.

[–] Cethin@lemmy.zip 17 points 5 days ago (1 children)

Ending the war is eventually going to come down to dissatisfaction from the people in Russia, and them eventually doing something to stop their leadership from forcing them to suffer. I think this is likely a smart move, even if it doesn't affect the frontlines much.

Eventually the cost and lack of fuel, along with the general lack of goods, will lead to the Russian people taking a stand. They should live up to their history and overthrow their modern emperor, who's living a life of luxury while they suffer an endless war.

[–] perestroika@slrpnk.net 1 points 5 days ago* (last edited 5 days ago) (1 children)

I hope you're right.

They have 'elections' coming in September, so if this kind of events make people discuss the war, and maybe doubt the official story of how utterly necessary it is, or how utterly well it's going for them... maybe. But I would not bet on that outcome.

[–] Cethin@lemmy.zip 2 points 5 days ago

I wouldn't bet on it yet, but it will be how it ends. I seriously doubt Ukraine is going to march to Moscow and force them to capitulate. That's not what they want, and it'd come at a serious cost for both sides. It will eventually come down to the people of Russia how long they want to allow their suffering to continue.