this post was submitted on 19 Aug 2026
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The movie title is referring to a fictional band, so even if you google “demon hunters band” you’re almost certainly going to get K-Pop Demon Hunters nowadays. I wouldn’t even know how to search for them and reliably get them to show up.
…well except this news story has gone viral so now they DO show up on top. The internet is weird man.
search engine SEOs are a separate issue than trademarks though. there isn't any law that im aware of that requires search engines to be neutral on how searches are organized (or even if something shows at all). If Demon Hunter wants to fight against not being able to be found, theyd essentially for example, be fighting against every corporate who uses DMCA powers to force google to remove some links from being indexed.
It's about being able to easily demonstrate harm to their brand by making it difficult to find them with a normal search.
They're not suing Google though right? They're suing Netflix.
By using the old ways of search fu.
"Demon Hunter Christian Rock -pop -k-pop -k-pop"
What search engine do you use that respects that type of search now? I’ve found that for years now Google just ignores the -pop or sometimes just ignores the “-“ and adds the thing I’m trying to avoid directly to the search query.
Yeah. Google started ignoring you more and more with it over the past like 5 years or so, but duckduckgo still uses it correctly.
kagi.
I hate monthly subscription anything, though. I don't want to pay $5 a month to search for things. Duckduckgo is fine, and it also works with -
I don't think Kagi are unfair charging a subscription, it means they have financial incentives which aren't mass cyberstalking like the adtech search providers. If a commercial service is free, you are almost certainly the real product.
I'm happy with their pricing and service level, while I prefer to self-host good luck self-hosting a search engine.
I don't think they're unfair at all for charging, and the price isn't outrageous or anything. It's just something I can do without having. I have other ways of ducking out of ads or being tracked.
That's totally fair.