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Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[–] masterspace@lemmy.ca 24 points 1 day ago* (last edited 1 day ago) (17 children)

Lmfao at this whole thread of nonsense answers.

It's not a weird obsession.

If you want to be muscular, then you need to eat a lot of protein.

If you want to be muscular and have a low body fat percentage, then you need to eat a lot of protein, and eat a lot of protein / calorie you eat.

If you're old and want to slow down how quickly your muscles waste away to maintain your physical health, you need to eat a lot of protein.

And protein is generally one of the more expensive parts of food, so companies constantly try and cut back and replace it with carbs and sugar instead... All leading to people seeking out food with high protein content

[–] BussyCat@lemmy.world 12 points 1 day ago (6 children)

It’s a weird obsession because people are trying to eat significantly more than they need.

People misunderstood grams per kilogram and just switched it to grams per pound without actually converting units

[–] tangosox@lemmy.world 3 points 1 day ago (1 children)

People eat more than they need because modern society makes it incredibly easy to, and we're removed from the survival conditions that made high-energy foods so attractive to us in the first place. The American lifestyle is particularly bad in this regard, with our car-dependent cities, sedentary lifestyles, abundance of cheap, calorie-dense food, and food companies that spend heavily on advertising and lobby politicians to keep regulations and labeling requirements favorable to them.

[–] BussyCat@lemmy.world 1 points 1 day ago (1 children)

The “people are trying to eat significantly more than they need” was referring to protein

As in people are drinking 300 calorie protein shakes when they aren’t hungry so they can hit their “protein target”

[–] dreamkeeper@literature.cafe 1 points 19 hours ago* (last edited 19 hours ago)

What protein shake is 300 calories? All the decent ones are around 110-130

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