Nutritionism sells more food. If you really want to be radicalized go read Michael Polan’s In Defense of Food
this post was submitted on 27 Aug 2026
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Probably the whole shitty influencer "wellness" trend, but too much protein is actually pretty bad for you.
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Its another fad/advertising thing.
At another point, when the Keto Diet was everywhere, there was a restaurant near me that proudly announced that 100% of its menu was "Keto Diet". There where Keto diet snacks and Keto diet frozen meals etc.
Then there was the fat free phase, I dunno if you remember the fat free cookies that you could buy, or fat free salad dressing, or fat free bread etc.
This trend seems to come from the rise of fitness influencers, and in this case its based in some kind of truth. You need protein if you are working out a lot, you cant built real muscle without it. And so fitness influencers started making videos about the food they ate, and the big thing about it was how much protein it had because that's what they cared about.
And since influencer driven sales are huge now, you see a lot of companies wanting to cash in on the protein craze, so the packaging shifts towards showing off the protein content, because thats what everyone (or enough people) are tracking right now.
Not just America, that protein marketing fad is aimed at gym bro idiots worldwide.
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people basically listening to influencers about how you need to goto the gym to be considered someone who fits in with society and eating all the protein versions of whatever food you eat.
Trends are trending.
Levi makes good videos about these things. I enjoy following his channel: https://www.youtube.com/watch?v=19ZjMXZYq_Y
it also has to do with FDA requirements for nutrition labeling. FDA has been bumbling around with FOP (front of package) labeling for almost two years now; some food companies are getting a jump on future requirements by putting some of that info on the front early. Just grabbed something at random:
https://www.goodnes.com/lean-cuisine/products/baked-chicken-frozen-entree/
Right wing/influencer jockey/stupid American marketing/FOMO/idk we just buy whats cheapest and skip/block ads