this post was submitted on 31 Jan 2026
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Working in entertainment and broadcasting, you learn barely half of Americans have a 4K tv and it’s under half worldwide. Marketing makes you think that “everyone is doing it”
Wait, half have 4k‽
Broadcast towers put out 1080p and satellite broadcasts 1080i. Filmmakers/streaming standard is 1080p. As a filmmaker (producer/ cinematographer) and broadcaster operator, you’re always encoding to scale down due to bandwidth and/or majority of the incapable most due to FCC rules/cost.