this post was submitted on 11 Mar 2026
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] just_another_person@lemmy.world 12 points 1 month ago (15 children)

The failure rates of these will be the determining factor. The components inside are cheap, all soldered on, and will not be repairable at all (waiting on the iFixIt score).

Its pretty much just their phone platform with a big screen and keyboard, so maybe it'll be okay. It's not built like a phone though, so I'm expecting some interesting testing outcomes. It's either going to be cheap enough that they have a new planned obsolescence hit on their hands, or people are going to be pissed at it sucking so hard.

[–] XLE@piefed.social 23 points 1 month ago

According to an early reviewer, the Neo is surprisingly good in terms of hardware quality, and it actually handles typical usage just fine, possibly because of the Silicon ecosystem that Apple spent so long refining. That looks promising, but I share much of your skepticism for the reasons you give.

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