this post was submitted on 31 Mar 2026
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[–] inari@piefed.zip 241 points 3 weeks ago (7 children)
[–] urushitan@kakera.kintsugi.moe 72 points 3 weeks ago (6 children)

For those who haven’t seen this excellent video:

https://youtu.be/T4Upf_B9RLQ

[–] grue@lemmy.world 43 points 3 weeks ago (5 children)

It's not that "excellent." It's just 'for the evulz' mustache-twirling comical villainy, which ends up downplaying what's actually important to know about enshittification, which is how self-serving and abusive it is. When companies enshittify products and services, they're not just making them worse; they're specifically making them more exploitative.

A lot of the examples shown in the video -- cutting holes in socks, sawing off a chair leg so it wobbles, drying out a marker, etc. -- are not enshittification. Enshittification is stuff like putting spyware in devices so that you double-dip on the purchase price and the value of the data, or turning products (as opposed to services) into a subscription. Stuff that extracts unearned value from the customer.

It touches on it in the latter part of the video, but for the most part misses the mark.

[–] XLE@piefed.social 2 points 3 weeks ago

To me, this picture is still a meme in the making. Reminds me of Heartbreaking guy

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