this post was submitted on 20 Apr 2026
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I seriously could do a better job than him. I have so many friends and family that used to be diehard apple fans to the point of nausea, that now think of it as a meh kind of company.
Cook's expertise was in the logistics. He's definitely not been a great leader for them putting out exciting products, but he's the reason they're so much less affected by things like global shipping crises or RAM prices exploding than many other companies are.
Then keep him in the c suite running the logistics, not spearhead a giant company and run their reputation in the ground. This is what you get when you don't keep the creatives in the c suite.
Apple has done amazing under Cook and its reputation has certainly not been run into the ground.