Sophie Labelle | Instagram | Bluesky
Transcript
four frame comic.
first frame shows a typical AI poster that says : All chatgpt flyers look the same, especially with this font! the text above it reads : I won’t go to your event if the poster was made by AI.
second frame shows a still frame from a Hank Green youtube video. text above reads : I won’t read your post or email and I won’t watch your video if they were made with AI.
third frame shows an AI restaurant poster of burgers and chicken in a window. text reads : I won’t patronize your shop or restaurant if it is advertised with AI.
last frame shows an MS paint window with badly written : Your bad art is better than AI slop. text reads : if you can’t take the time or make the effort to interact with me yourself, then why should I do it?
In my industry everyone is using AI for their logos and their advertising and they all look like absolute crap that is indistinguishable from the competition.
A company logo should look good in black and white at 1 square inch on the back of a golf card. These designs are cluttered hot messes.
That's probably the way things are going. All of the decoration on everything you get in a store will be AI generated. Personally, I would like it if the packaging looked little more than like what I imagine 1940 military food rations did: plain tin cans and brown paper packaging with nothing but a description of the contents in plain black lettering. You could have a photo of the contents but that's it. That might sound depressing, but is it more depressing than decoration meant to get you to buy, buy, buy? Alright, I guess the decoration is also for branding, but you can do that with black lettering too.
When I was a kid we would shop at the commissary and there was an entire row filled with nothing but labels with blue stripes. I need that to come back.
AI is good for prototyping stuff or creating dirty one-shot application for simple tasks. In this case, you can try to get inspiration on how the logo should generally look like and then you go to a professional with the concepts you like and work something out that is actually showable. People are using this stuff wrong - but i am not surprised anymore after reading the article where they middle/upper management of a business was burning stupid amounts of tokens to convert pdfs to slideshows instead of using a specialized tool for that.
If you tell workers they have to use AI they will use it as much as possible on things that it is not well suited to because there are dedicated tools that will do the same thing. Malicious compliance.