this post was submitted on 11 Aug 2026
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Because they're assholes. They don't care about making a good product. They care about making money. Even though they already have a lot of money, they need more. No matter the cost.
I don't really understand why new reddit would generate more revenue than old reddit. This is kinda a baffling change all around.
You cannot assume that the people making decisions are rational, smart, people. They may believe falsehoods, and act accordingly. They may be chasing a hidden goal (eg: "I get a bonus if I hit X metric, so I'll kill good parts of the site to do it")
I worked at a place where management was like "we want to increase time on site", and the lead dev was like "I can just add loading spinners everywhere then". Luckily management was a little smarter and move involved than that, and didn't approve that strategy.