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Six fucking months. Make your money, own your IP. Then let competitors/fans/copyslop have its way with it. I don't care about the profit lifetime, I don't give a single shit. Lawsuits are too damaging to let them be levied against random people and companies who aren't at fault. If it's too confusing to the consumer then maybe you can copyright the name of it or the creators name until there's no longer significant work being done on the original IP so it's not so easy to trick consumers or something.
Six months until someone can sell their version of Taylor Swift's most recent hit word for word and note for note. Six months until you can make money off of your animated show Doc and Marty. Six months before you can cash in on your book "Hairy Pooter and the Sorcerers Stones" that's just OG HP with the names swapped.
Ideas will be stolen and fame will go to the wrong people. Small creators will suffer. Much like happens anyway but people won't be sued to kingdom come because mickey mouse was on a shirt that an extra wore in the shoot that made it into their indie film that blew up or whatever.