this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 5 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] shortwavesurfer@lemmy.zip 38 points 5 days ago (16 children)

I have my entire network running with a DNS that blocks all advertising by default. And then, just to make absolutely certain, I run browsers with UBlock Origin on them.

[–] 474D@lemmy.world 2 points 5 days ago (15 children)

Any good guides you know of to set that up?

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