this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 3 days ago by 1984@lemmy.today to c/technology@lemmy.world
347 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Vanilla_PuddinFudge@infosec.pub 3 points 2 days ago* (last edited 2 days ago) (8 children)

"Son, are those ads in my house!?"

dad, please, it's only a little marketing!

"NO SON OF MINE! GET MY BELT!"

dad, no!

"What's our DNS address!?"

dad, I don't kno-

"Count the licks, boy! I'll teach you the hard way!"

[–] burntbacon@discuss.tchncs.de 1 points 2 days ago (2 children)

Jesus. How are you going to get to 8.8.8.8 belt licks?

(and please, for the love of god, don't use 8.8.8.8!)

[–] Vanilla_PuddinFudge@infosec.pub 1 points 2 days ago (1 children)

Joke's on him, it's 100.99.99.99

[–] AntEater@discuss.tchncs.de 1 points 1 day ago

Oh dear, don't ever forget your netmask.

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