this post was submitted on 05 Sep 2025
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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership (www.sportskeeda.com)
submitted 3 months ago* (last edited 3 months ago) by mesamunefire@piefed.social to c/technology@lemmy.world
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] kalleboo@lemmy.world 98 points 3 months ago (12 children)

Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it's not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn't changed (the view/like ratio doubled), and the revenue they earned hasn't changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the "views" number just changed.

[–] sqgl@sh.itjust.works 4 points 3 months ago (2 children)

*the view/ like ratio ~~doubled~~ halved

[–] bilb@lemmy.ml 8 points 3 months ago* (last edited 3 months ago) (1 children)

The views halved, the likes stayed the same. So the ratio of likes to views is now higher.

[–] sqgl@sh.itjust.works 3 points 3 months ago

Yes, likes/views is higher but you originally said views/likes is higher.

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