this post was submitted on 16 Mar 2025
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Leaked Apple meeting shows how dire the Siri situation really is (www.theverge.com)
submitted 1 month ago by Xatolos@reddthat.com to c/technology@lemmy.world
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  • Apple's progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as "ugly."
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple's marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
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[–] baggachipz@sh.itjust.works 255 points 1 month ago (13 children)

This is what happens when you get pressure to please shareholders instead of customers. Historically, Apple has been good about revealing and delivering at the same time. But caught with their pants down during the AI hype, they fell into the trap so many other tech companies do. (Tesla is the undisputed heavyweight champ here)

Now that they’ve been burned by all this, here’s hoping they learn from it and return to form.

[–] HobbitFoot@thelemmy.club 10 points 1 month ago

I don't think tech companies got caught with their pants down, they just hit the far end of the S curve regarding growth.

A lot of other "tech" companies in the past saw massive leaps in tech capabilities, then hit a wall once tech got to a certain level. Computing has hit its wall.

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