this post was submitted on 07 Oct 2025
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It's literally always projection from them
To a degree. It's also getting the base comfortable with the idea that these policies are normal. "Hey, look, the Dems already tried to take over Texas with the military. Its a good thing we had Greg Abbott and Ken Paxton to protect us. Now its our turn to do it to California and New York."
It also raises the stakes in every election cycle. The 2015 Jade Helm conspiracy made "Vote Red No Matter Who" this overriding priority for Texas conservatives. Compared to 2008/2012, when conservatives tried to paint Obama as weak and effeminate and easily manipulated, the "Obama/Hillary are trying to take over Texas!!!" panic coverage got far more apathetic Republicans off their asses and into voting booths.
The physical embodiment of Limousine Liberalism suddenly became the standard bearer for the Old South from with the Republicans' own party, literally months after Cruz, Rubio, and Bush had exhausted themselves trying to smear him into the pavement.
I think that was also why Qanon got so much play in the right-wing media ecosystem - getting conservatives comfortable with authoritarian big government conservatism.
Trump is going to declare martial law and have liberals killed or sent to camps? Qanon influencers have been telling conservatives that was the plan since 2017. And about 25% of the United States either believed it or thought "yeah, it's crazy, but wouldn't it be cool if it was real?"