this post was submitted on 26 Nov 2023
0 points (NaN% liked)

Technology

76299 readers
3021 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
0
A Novel Approach to Youtube Ads (9to5google.com)
submitted 2 years ago* (last edited 2 years ago) by atrielienz@lemmy.world to c/technology@lemmy.world
16 comments fedilink hide all child comments
 

Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.

you are viewing a single comment's thread
view the rest of the comments
[–] AlolanYoda@mander.xyz 0 points 2 years ago (5 children)

Everyone's hating on this approach but I think it's nice that we have other options. I'm sure Ublock is going to come out on top of this cat and mouse game YouTube is playing with them, but if YouTube manages to temporarily disable Ublock I'll look into this solution. Thanks!

[–] soggy_kitty@sopuli.xyz 0 points 2 years ago (4 children)

Google will give up eventually. They're definitely burning more money than they would gain from winning the battle

[–] Atemu@lemmy.ml 1 points 2 years ago (1 children)

I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.

[–] soggy_kitty@sopuli.xyz 1 points 2 years ago* (last edited 2 years ago) (1 children)

I don't doubt they make tonnes of revenue from ads however you have to remember how small the share of adblocker users are. So the extra money from fighting the adblock user base is a clear gamble. Especially as those types of users are the ones who are more likely to avoid YouTube completely if they can't bypass ads.

Someone in Google would have done the research because it's not a simple case of war profit = adblockusers * ad revenue per user

I strongly believe they'll stop once they hit a certain threshold/target of "reduction of adblock users". They won't go on like this forever.

[–] 1984@lemmy.today 1 points 2 years ago

Don't forget they want to introduce things like WEI to lock down what devices and plugins you can even use on your own computer. That's what Google stands for.

load more comments (2 replies)
load more comments (2 replies)