this post was submitted on 27 Jul 2026
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Today I Learned

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TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.

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[–] jaykrown@lemmy.world 8 points 5 hours ago

Good, alcohol is a terrible drug.

[–] SocialMediaRefugee@lemmy.world 6 points 8 hours ago (1 children)

I'd rather see the gambling industry take a massive hit.

[–] auzy1@lemmy.world 7 points 5 hours ago

Why not both?

[–] wonderingwanderer@sopuli.xyz 20 points 15 hours ago

Well that's what happens when you socially engineer an alcoholism epidemic to boost sales in the near-term, but then people grow up and realize they need to quit drinking or else they'll continue destroying their lives on repeat like it's groundhog day or something

[–] Hueristic_Autistic@lemmy.world 6 points 13 hours ago* (last edited 13 hours ago) (1 children)

Alcohol always finds a reason and you don't want it, it wants you. Oh it's christmas have some wine, a toast at new year's no big deal, oh look new years day keep drinking to avoid the hangover. MLK!!!! and takes two shots, Valentine's Day you're on a dinner date with wine or a mixed drink or drowning alone, easter ham you might want a drink cause it's too salty, Saint Patrick's Day, Cinco Di Mayo and Mari Gras literally known for getting tanked, forth of July people are urged not to leave their houses at night same as new years eve for drunk drivers..... what else..... Halloween gotta party right? Then Turkey Day/Colonizer Day /Guilty White Person day-aka Thanksgiving and people chug the wine and argue or just get drunk and pass out right after dinner.

Then Christmas shows up and the fuckin ' cycle starts all over.

Same with mother fucking chocolate.

[–] jnod4@lemmy.ca 0 points 8 hours ago

Hey I think we need more reasons to get tanked not less

[–] johnny_deadeyes@piefed.social 39 points 1 day ago (8 children)

I wonder if this industry is responsible for the surge in anti-cannabis content I'm seeing pushed in my social feeds of late.

[–] JackbyDev@programming.dev 5 points 9 hours ago

Almost certainly. They don't want people to be able to have a fun buzz with out consequences the next day legally.

[–] CADmonkey@lemmy.world 12 points 13 hours ago

A long time ago I saw a website that had a sort of humorous dictionary on it. The entry for DEA always stuck with me:

D.E.A. - Distiller's Enforcent Apparatus. An army of masked thugs licensed to rob, defame, kidnap or kill those suspected of preferring other drugs over alcohol.

[–] gnate@lemmy.world 12 points 15 hours ago

They're also responsible for anti-cannabis legislation.

[–] faintwhenfree@lemmus.org 11 points 18 hours ago (2 children)

Two things can be harmful to health at the same time. Both cannabis and alcohol have negative effects to your health.

[–] datavoid@sh.itjust.works 5 points 16 hours ago

Square!

(Ok fine you're right)

[–] selarian@lemmy.world 3 points 17 hours ago (1 children)

True, but also is true that one is way worse for your health and has had a metric fuck ton of studies. But the way you sound, it sounds like your pushing alcohol.

[–] faintwhenfree@lemmus.org 7 points 16 hours ago* (last edited 16 hours ago) (3 children)

What mental gymnastics did you do to go

from

"Both Alcohol and Cannabis have negative effect on your health."

To

"It sounds like your pushing alcohol" (should be you're btw)

I'm pushing for neither, we should reduce alcohol consumption and weed consumption and even tobacco consumption for that matter. I want society to be healthier in general

I want socio economic conditions be so good, no one should feel the need to use any kind of intoxications to feel happy. I want adaquet mental health support.

[–] selarian@lemmy.world 2 points 13 hours ago (1 children)

Yep. Bro. What drugs are you on because I want some.

[–] faintwhenfree@lemmus.org 1 points 12 hours ago (1 children)

My drug is pure unaldertrated horniness bro

[–] username123@sh.itjust.works 2 points 8 hours ago

Certainly not phonics

[–] mrmisses@lemmy.world 3 points 15 hours ago (1 children)

I want socio economic conditions be so good, no one should feel the need to use any kind of intoxications to feel happy. I want adaquet mental health support.

LOL! Not happening in our lifetime. Enjoy the weed

[–] dotned@lemmy.world 3 points 12 hours ago (1 children)

Agreed.

I never used weed to feel happy. I never even thought it made me feel happy. Giddy, elated, calm - sure. But I keptt going back to it because I thought the time perception distortion effect and the visual/audio effects were fascinating.

I suppose there's a difference between use and abuse, and that drugs affect individuals differently. But damn, if all you get out of weed is "happy," I feel like you're missing out! (Not that happiness isn't important)

[–] mrmisses@lemmy.world 2 points 8 hours ago

For me, the happiness from weed comes from enjoying everything more.. food, drink, sex, movies/tv, doing nothing, video games.

I live with cryonic nerve pain and life can be pretty miserable. Weed doesn't make it hurt less, just easier to ignore because everything else is better. I've tried all the pills doctors give me and they have been useless so far, but I'm always willing to try whatever promises relief

[–] quick_snail@feddit.nl 6 points 19 hours ago

Weird. Why don't you block ads like everyone else?

[–] lastlybutfirstly@lemmy.world 3 points 17 hours ago (1 children)

Where are you seeing it exactly?

[–] HeyThisIsntTheYMCA@lemmy.world 5 points 15 hours ago (1 children)

Next to the billboard for the dispensary, in the drunk tank, my mother

[–] Eh_I@lemmy.world 3 points 15 hours ago (1 children)

You should bail your mom out of the tank.

[–] drosophila@lemmy.blahaj.zone 68 points 1 day ago (2 children)

They didn't "lose money", they made less money than they thought they were going to make, or hypothetically could have made if we were living in some imaginary situation instead of actual reality.

If I go to my fridge and find out that there isn't as much ketchup in there as I thought there was I don't write an article whining about all the ketchup I've "lost".

[–] HeyThisIsntTheYMCA@lemmy.world 4 points 15 hours ago

Dude some of them legit lost. I love near wine country. The ones that adapted did well, the ones that didn't, fuck em. The bigger hit was Krasnov's trade war

[–] TubularTittyFrog@lemmy.world 2 points 15 hours ago* (last edited 15 hours ago)

yeah but think of all the folks betting on 'ketchup futures in some random dude's fridge' they are gambling on?

what about THEM?

[–] BeatTakeshi@lemmy.world 28 points 1 day ago (1 children)

Someone needs to bail out Czech republic

[–] HugeNerd@lemmy.ca 0 points 7 hours ago

What on Earth is "vine"?

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