this post was submitted on 27 Jul 2026
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Today I Learned

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TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.

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[–] aceshigh@lemmy.world 8 points 10 hours ago (1 children)

What’s the cannabis revenue?

[–] creamfresh@lemmy.world 5 points 8 hours ago

I‘d guess minimal change across the globe considering it’s still outlawed almost everywhere.

[–] lonefighter@sh.itjust.works 10 points 11 hours ago (4 children)

I've noticed that it feels like a very large proportion of Gen Z and young millennials vape like their lives depend on it. They can't go anywhere without a vape in hand and they're sucking on it every minute or so. I'm curious if the demographic that would be heavy drinkers is now just heavy vapers instead.

[–] Lost_My_Mind@lemmy.world 15 points 11 hours ago (1 children)

I was on a public transportation city bus, and this guy just took out a vape, and started smoking. I'm like "There's no smoking on the bus", and he just starts laughing and acting like I'm an asshole. Saying vape smoke isn't unhealthy.

I'm not a smoker, but my mom was. Guess who got cancer from second hand smoke, because in the 80s, everyone said "second hand smoke idn't unhealthy".

Yeah, but I'M the asshole for not wanting to breathe vape smoke in a place where it's illegal to vape.

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[–] skooma_king@piefed.social 1 points 7 hours ago

Anecdotally, I see way more Gen Z’ers smoking cigarettes than millennials. And vaping like you said, but I’m pretty bummed to be seeing cigarettes back so commonly.

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[–] tensorpudding@lemmy.world 13 points 12 hours ago (1 children)

I went sober for various reasons years ago. I wish I could say it saved me money though, now I spend my vice money on fancy food instead.

[–] Lost_My_Mind@lemmy.world 4 points 11 hours ago

is already sitting at your dinner table

Dinner isn't for hours, and you haven't even started yet? That's cool. I'll wait.

I brought a game boy.

[–] morto@piefed.social 4 points 9 hours ago (1 children)

According to the older people from my family, life was so shit that drinking was the only thing they had to drift their mind away from it. Today, things changed a lot. We have a variety of methods to drift away.

[–] pivot_root@lemmy.world 1 points 6 hours ago

The internet was revolutionary. No longer do we have to pay exorbitant prices to rent a VHS tape or buy a magazine to escape from the drudgery and repetition of existence.

Now, we can stream porn for free. Or for those who have money to spare, there's 3D VR porn. In fact, there's even video game porn.

[–] FistingEnthusiast@lemmy.world 6 points 11 hours ago

I'm doing my part gif

[–] pelespirit@sh.itjust.works 6 points 11 hours ago

I'll see if I can find it, but that "collectively lost $830 billion in market value" is doing a lot of heavy lifting. It went down from like 89% to 82% or something. That's how much those fuckers make.

[–] dogslayeggs@lemmy.world 6 points 12 hours ago

I'm all for this. A) It's healthier for everyone involved. B) It is making prices come down for me to buy all that unhealthy stuff for myself.

[–] altphoto@lemmy.today 4 points 11 hours ago (1 children)

My uncle is slowly dying from pancreatic cancer thanks to irregular alcohol consumption. So yeah. Let's not get pancreatic cancer or other such things. It's painful. All you gotta do is not drink non foods like alcohol and not breathe non breathable gasses like smoke.

[–] Thebeardedsinglemalt@lemmy.world 2 points 7 hours ago (1 children)

Are they 100% sure it was booze? My uncle is slowly dying too from pancreatic cancer and part of the theory is if he wasn't drinking beer it was diet cokes.

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