There are two acceptable ways to leverage technology (including AI) to increase profits: one is to maintain/decrease operational costs while maintaining service (this means enhancing existing delivery, not replacing humans with AI), and the other is improving service without increasing costs.
Everyone who goes for options 3 and 4 (replacing employees with automation and automating fleecing your customers) is after quarterly earnings at the expense of long term company profitability. This is essentially the VC vampire model, and companies rarely survive it for more than a decade.
