It's where you hold the bottle when you drink it. Keep your pinky in the air. Everyone will know you are a gentleman / lady.
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Canadian fleshlight
The loop is to carry the bottle on your belt, as was the fashion at the time.
If you consider liquor bottles, you will have to admit that the looks of the bottle must be a big part of the marketing and appeal. A lot of people in that business obviously consider it important that their bottles are distinctive.
And maybe it's at least a little bit that way for syrup, too. If you're asking people to pony up extra money for real maple syrup, maybe it makes sense to distinguish the bottle with extra cozy-homey-old-timey signifiers.
All that said, the brands of maple syrup I've been buying don't have a vestigial jug handles. Many of them don't.
Maple elves, uh doih
It's to hang it from a tree so the bears and ants can't get it