EA did this years ago
this post was submitted on 23 Sep 2026
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Hopefully they don’t license this patent out so it’s really easy to avoid
I was just thinking about that. I can't imagine Microsoft licencing it cheaply, so I would think other companies would be losing money over this.
If anything, Microsoft made us a favour. (As long as they won't continue their journey becoming Disney of gaming, I guess sigh)
They'd likely license as a percentage of revenue, not a specific dollar amount, which would make it more available to every studio and they'd theoretically make more money from the added ad revenue.
Oh yes, I would imagine so. I just think that certain percentage of their potential customers will be turned away by it and so overall good chunk of the extra money they would get from the ads to balance out loss of sales would end up going to Microsoft instead.
Drinks a verification can
Who's got that copy-pasta about drinking verification cans to play their games? I think that fits here.
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I'd patent my well-honed technique for not playing Microsoft games but I want to share it with the world, free of charge.
Micro$oft will be the next Google advertising company, with a browser & software as it's side hustle. Advertising is a cancer.
they are going to lock boss, and quests behind AD play time, no doubt.
Planetside 1 did this 20 years ago. There were screens in the waiting rooms for the shuttle in each faction's sanctuary world where they would play real-world commercials while you wait. Hard to find any info on it, it was so long ago
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at least this hopefully means this is limited to microsoft's games, which arent that worthwhile in the first place
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That’s So Microsoft!™
"… while you're playing them." — that's ambitious at this point.
Fuck yeah, this is going to save some serious time. Will cut down the non video game ad watching time I need to do by a lot probably.
Good call on their part. Wouldn't want anyone to steal their dog shit idea.
Gamepass lower tier with ads - when?
Oooo, that happens and I'd make it a point to contact the manufacturer/creator of said advertised product or service and politely inform them that because of the interruption of MY TIME, while relxing in a game, I will now never, ever consider their company, goods or services.
Make it formal, concise and final and if possible send it to the CEO. You want that one to come down on the head of whomever decided to insert themselves into a player's game - get them in trouble with the boss - with a vengeance.
It often works.
While I agree people should oppose this, I really don't think the head of Microsoft gaming decision or the current Microsoft CEO would care about your letter and most likely it wouldn't even reach them.
I think they mean if the advertised product. So like if Kleenex buys the ad space they'll let kleenex know they're boycotting them and why, not Microsoft.
Oh you're completely right. I misread it the first time. 🙂
New Activision halo is going to make a game with QTEs where you have to eat a dorito or drink mt dew.
Fuck Microsoft.
"Loading a gif at runtime" wow, such innovation.
Pretty sure Gates of Galoo has prior art too
such periodic breaks can be placed at a variety of predictable times in the content without adversely affecting the user experience,” the Microsoft patent declares.
The experience is very much affected I would say... But that's only me...
You guys do know a patent isn't a declaration to implement it?
Like you know that Sony TV ad patent that gets brought up every now and then as "The dystopian future of watching TV". Yeah that was in 2009.
As if I wasn’t already interested in the Xbox.