this post was submitted on 08 Sep 2025
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For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)

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[–] netuno@lemmy.cif.su 24 points 1 day ago (3 children)

The problem for years has been good stuff being drowned in slop.

It's not going to be fixed.

[–] artifex@piefed.social 5 points 22 hours ago

Ever since search engine “optimization” became a thing — which was not long after the Internet was opened to the public in the ‘90s.

[–] Croquette@sh.itjust.works 4 points 21 hours ago

Capitalism has distilled its parasitic behaviour down to a science to suck the life out of anything that dare to stand out, and leave its corpse dry, for the sake of more profits.

[–] BeMoreCareful@lemmy.world 1 points 17 hours ago

One of my most unfortunate thoughts is that people were as excited about radio and television before they were centralized.

Once we lost synchronous internet connection the internet started evolving.

Content currated by our betters to help us fulfill their lives.

[–] NateNate60@lemmy.world 127 points 1 day ago
[–] Sam_Bass@lemmy.world 24 points 1 day ago

By their hands

[–] fuzzywombat@lemmy.world 82 points 1 day ago (5 children)

We really need to change the mindset about what the internet experience should be. I think everyone got too used to the idea of centralized services like Google search, Github, Discord, Twitter, reddit, and etc. and that didn't turn out well. We need to go back to federated protocol based system instead. Let's go back to the decentralized federated architecture of email, web, irc where no one corporate entity is the sole owner of said service. I think Lemmy and Mastodon are good start but we have to start replace things like Google search, Github, and Discord with decentralized counterparts. We have to learn from our past mistakes and start reconstructing a better internet infrastructure one piece at a time. It will take lot of effort and patience but it's really the only way out of the mess we put ourselves into by being addicted to simplicity of centralized corporate controlled systems.

[–] NateNate60@lemmy.world 41 points 1 day ago (5 children)

Prior to GitHub, everyone just hosted their own Git repositories. The nature of Git is pretty decentralised. And Linux kernel development still uses old-fashioned mailing lists for development co-ordination, rather than something like GitHub. I have heard before someone say the difference between Git and GitHub is similar to the difference between porn and Pornhub.

Prior to Discord, there was IRC.

[–] smiletolerantly@awful.systems 2 points 19 hours ago

I hope forgejo's federation efforts come along. Being able to host projects on my own instance, yet receive contributions without having to allow people to register on my instance, would give me the push to completely abandon Github.

[–] netuno@lemmy.cif.su 13 points 1 day ago

the difference between Git and GitHub is similar to the difference between porn and Pornhub.

🤣

[–] Dyskolos@lemmy.zip 18 points 1 day ago (2 children)

IRC is still there. The user numbers just aren't that great anymore 😒 I fucking hate discord and what it did and how it took over. And also, of course, murican.

[–] TheGreenWizard@lemmy.zip 1 points 19 hours ago (1 children)

Lots of "muricans" hate discord too

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[–] underscores@lemmy.zip 5 points 1 day ago (1 children)

I hate that everyone fucking uses discord for everything, discord when I'm using it is strictly to game and for online game related activities.

[–] Dyskolos@lemmy.zip 8 points 1 day ago

People are just clueless and lazy, and take the easiest way "that everyone else does too". And here we are. Recently had to join one...and was asked for a phone number before being allowed to enter. Lol. Yeah sure. Guess I won't join then 😐

[–] mfed1122@discuss.tchncs.de 15 points 1 day ago (5 children)

This makes me think that a big part of the solution is some sort of very low barrier to entry guide or product for self-hosting. Like something even a non-technical person can do. Imagine if it became the norm to have a little always-on device that serves up your personal website, instead of social media accounts...

[–] eronth@lemmy.world 2 points 18 hours ago

I love the idea, but until stuff simplifies significantly that's simply not happening. I'm a moderately technical person and all the self hosting options are such a chore. Even simply looking up info about them can sometimes be harder than installing and starting the centralized option.

[–] eldebryn@lemmy.world 11 points 1 day ago (6 children)

We need a startup to just make and try to sorta standardize a mini pc product pre-installed with a proxmox-like setup with an easy web interface and self-hosted solutions pre installed. 5-10 apps for main internet service needs like email, social media, content hosting/publishing and personal media libraries.

Give it a cute name like "Web-Pal", keep it open and Customizable for powerusers, watch the internet become a better place while you're the household name for devices that are as essential as a router.

[–] skulblaka@sh.itjust.works 3 points 1 day ago

If you could sell this for $500 or less you have yourself a customer

I think this is a really good idea. A baby server for every privacy concerned house. Make it simple enough that customizing software features is like putting together Legos, but leave in the potential for complexity as some users grow.

[–] mfed1122@discuss.tchncs.de 2 points 1 day ago (1 children)

Exactly my thinking. You could even have some sort of containerized environment so that people can easily just download and run containerized apps for various things. A podman image for your music server, for your photo hosting... almost like apps but less proprietary and less closed source

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[–] NoodlePoint@lemmy.world 6 points 1 day ago

Doctorow is never wrong.

[–] DFX4509B_2@lemmy.org 266 points 2 days ago* (last edited 14 hours ago) (9 children)

Yeah it is, and it's their fault that it is.

Google has no right to say the open web is in decline, when they're the main cause of it, this is basically them saying, 'Yeah, we won this stupid war that we started, screw you, peons,' this comes off like if MS broke WINE and then admitted no one uses desktop Linux anymore, it will have been their faults that hypothetical scenario happened, this is what Google saying the open web is in decline when it's largely their faults that it is comes off as to me.

[–] artifex@piefed.social 112 points 2 days ago (2 children)

Well they don't get all the credit. Oh, wait, they control how much of the market? Ok, nevermind.

(the DOJ says 91%. Google somehow claims it's only 10%, to which I literally LOL'd).

[–] jabjoe@feddit.uk 11 points 1 day ago* (last edited 1 day ago)

This is the nub of the issue. Markets need effective competition. Without it, you get fiefdoms and serfs, and shit products. Antitrust laws have been terrible for decades. Thanks to broken political thinking. Smash up the tech monopolies and not just tech will improve.

[–] 8uurg@lemmy.world 2 points 20 hours ago

That difference is so large, they must be quoting different numbers. Something like DOJ is looking at Advertising providers or search providers alone, while Google quotes a number for percentage of all websites visited or something.

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[–] RememberTheApollo_@lemmy.world 15 points 1 day ago (2 children)

If the internet were a forest, Google opines the forest is in such poor shape while Google uses and sells chain saws.

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[–] Lucidlethargy@sh.itjust.works 80 points 2 days ago

Google is so goddamn at fault for this it's not even funny.

[–] Meron35@lemmy.world 90 points 2 days ago (6 children)

Even browsing existing small to medium sized sites has become such a chore, with all these verifications and rate limiters as part of the anti AI scraper effort.

So many cloudflare verification checkboxes. So many Google sign ins. So many cross site cookies and tracking for even basic functionality.

Care about privacy and restrict browsing data even a little? Captcha hell.

[–] T156@lemmy.world 23 points 2 days ago (2 children)

Especially since discoverability has pretty much gone down the toilet, between SEO and spam sites.

You're not going to as easily find a new and interesting website, when the first few results are just computer generated regurgitated text, stuffed with ads by the gill.

[–] bilb@lemmy.ml 4 points 1 day ago (1 children)

Time to bring back the webring and every site having a "links" section.

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[–] netuno@lemmy.cif.su 3 points 1 day ago (1 children)
[–] skulblaka@sh.itjust.works 5 points 1 day ago* (last edited 1 day ago)

That's basically unenforceable unfortunately. Search engines are effectively made to be gamed by the way they function. SEO up to a certain point is what makes your website actually findable, it has just gotten out of hand.

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[–] vacuumflower@lemmy.sdf.org 12 points 1 day ago

s/admits/boasts/

[–] dinckelman@lemmy.world 100 points 2 days ago (1 children)

I am so fucking exhausted of EVERYTHING in this society being treated like a statistic.

But what pisses me off even more, is when a gigantic corporation makes a bold claim, pretending they aren't a major contributor to what's happening in the said claim

[–] Omega_Jimes@lemmy.ca 10 points 1 day ago (1 children)

Google commenting on the decline of open standards feels like a tobacco company commenting on cancer rates.

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