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337

Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)

submitted 1 month ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world

302 comments fedilink hide all child comments

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] weimaraner_of_doom@piefed.social 6 points 1 month ago* (last edited 1 month ago)

I'm going to wager this is mostly an attempt to get more people into the Apple ecosystem. The more integrated the user is, the harder it is for them to get out.

[–] scala@lemmy.ml 6 points 1 month ago (4 children)

But can the MacBook neo have Linux installed

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[–] worhui@lemmy.world 6 points 1 month ago (1 children)

Given the ram apocalypse, I think you’ll see many entry level pcs with 8gb as well.

Apple is either just that good or just that lucky that they are shipping an 8gb machine right after ram prices went parabolic.

At any other time this would be a harder item to sell.

[–] ripcord@lemmy.world 5 points 1 month ago

I mean, you already see many entry level PCs with 8GB as well.

But you're going to continue seeing it, too.

[–] User79185@discuss.tchncs.de 4 points 1 month ago (8 children)

Windows is DOGSHIT, I bet a lot of people will dump that pile of shit and move to Mac OS.

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