My home has some 100 ZigBee devices... Definitely can recommend ZigBee. Lots of cheap options, specially anything from Sonoff is good quality.
Some devices like thermo/igrometers and smart plugs you can go as cheap as aliexpress allow you....
Some devices like TRVs, smart energy switches I would spend money for a Sonoff or equivalent price point.
You need to invest in pure router devices too, specially in a biggish home. Definitely in multi-stories homes.
And go with an high quality coordinator as well.
You can check my wiki https://wiki.gardiol.org/doku.php?id=homeautomation%3Astart which I wrote mostly for myself for future reference, in the hope it could be useful to others.