Full Research(52 Pages PDF).
Our recent research paper into Snapchat's gamification features shows that some of the respondents are experiencing negative effects. Think of the feeling of pressure and having more screen time than desired. The results of the research support the importance of freedom of choice on large online platforms. Young people need to have more control over where their attention is going, what they are seeing and what they are displaying of themselves online. We therefore want to use the report to advise policy makers on guidelines on gamification on social media.
