They will never learn because they make Windows for Microsoft not for users. They do whatever suits them and they think will maximises profitability and their share price. They have to keep "growing" so they have to find new ways to make money.
As for the article; what shill bullshit is this?
It probably makes sense for a lot of users to have their default browser of choice open automatically at login, as most people spend the majority of their time in a web browser. Windows already automatically preloads Edge in the background by default to increase its startup performance, so it's not a huge leap to automatically display the app itself if Windows knows you're going to open it anyway.
No, it does not make sense to do this. Apps can be set to auto launch if users want them to. This only makes sense from the perspective of Microsoft trying to push Edge onto user so it can grow it's market share and harvest even more data.
