Okay, fine, I am ready to come out of the closet: I've been a YouTube Premium subscriber for two years. Lynch me if you like. I thought it hypocritical to crucify YouTube and have a Spotify or Netflix or Hulu subscription, and I found the cost acceptable.
Three price increases and a worsening of service later, I cancelled my subscription as soon as I received the email about a price increase.
Incidentally, I think that's the thing to do: you get a price increase, there is no tangible benefit to the increase, you immediately drop the service. None of that "Whatchagonnado?" stuff. The only thing these services react to is an instant drop of revenue. You can live for a month without Spotify (or YouTube Premium), they can't live for a quarter without subscribers.
We always have to remember that the short-term focus of modern capitalism is their weakness: a stupid mistake, a sudden drop in revenue, and the CEOs are flying out the window faster than Putin's generals.