I was talking to a friend the other day and she mentioned she'd searched for a product online and then started getting ads for it, and asked how often it'd happened to me. She was very surprised when I said never and I explained that I'd been using an ad blocker for the last 15 years. And by the end of our conversation I'd walked her through setting it up on her devices and now she's one step closer to regaining her privacy
I often find people really aren't happy with their privacy being undermined but they don't realise there are things they can do about it. They'll say things like "well it's happening to everyone else too" as a coping mechanism but it's not something they want. More education is critical