He should at least send Microsoft flowers
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I think this move will actually hurt Apple in the long run - budget conscious users will switch to the cheaper computers, and it lessens the value of a brand most people only purchase for its status symbol.
Highly doubt this is what will happen. If anything, this is a gateway to the Apple ecosystem for high school students and college students.
Stock price go up?
That seams off. Everyone says Apple is so great at reading the room.
Says MacRumors.... Who consistently try to pump Apple even when they release trash products...
Apple likely wasn't thrown off guard at all. And, there are often shortages when new products are released
I used to sell Apple gear....
there are often shortages when new products are released
I don’t think that’s true for Apple. Tim Cook is famous for ordering the exact right bulk number of parts in advance
This isn't fresh news anymore and they are not lying
https://techcrunch.com/2026/04/30/apple-was-surprised-by-ai-driven-demand-for-macs/
It's hilarious how Apple was caught off guard to begin with.
Just going off of the triangle of "cheap-fast-good", the Neo literally hits all three categories really well.
The majority of standard users only need a web browser nowadays. I'm not sure if it can view/sign PDFs and send print jobs, but I'm sure it can, and all of this covers the 99% use case for a household device.
I'm the tech guy of the family. Linux nerd, GrapheneOS on my phone, blah blah blah. If my mom needed a new laptop I would 100% recommend the Neo and be done with it. No frills, no bullshit. Shit I want to pick one up just to play around with it because it's CHEAP, even though I dont like Apple's ecosystem.
I'm not sure how it would fare as a college device(test taking, remote screen sharing, proprietary programs, etc) but even for middle schoolers and high schoolers this should cover most, if not all, bases.
To be fair I would say the vast majority of Mac users are using their machines purely for browsing, note taking, etc regardless of what model they're on. Most buy a Mac so they can prop open the lid and show off the Apple logo to everyone else. It's a status symbol, it's a flag of conformity.
So the Neo fills that niche without spending an arm and a leg to do so AND you can actually easily repair some things on it. As a netbook it's perfect.
We got one for my sister in law, and she likes it for college.
She wanted to just use an iPad, but she had to have macOS for the proprietary test tool spyware. It runs on the neo
My college kids do everything through cloud services, so it shouldn’t really matter what their device is.
- One of them has a Mac and is just finishing his first year with no problems, so I would expect a neo to be no different.
- My older kid jumps among an iPad in class, his laptop when necessary, and his gaming rig in his dorm, and has had no issues
On the other hand, my niece has very specific requirements for her major, so there will always be a few specialties
I think Neo goes with a typical Apple premium, so it's not cheap for what it offers, BUT:
- Many people are ready to pay that premium, maaning other manufacturers need to go way below that mark with a similar hardware, which benefits us, and
- This is closest we've seen to a netbook for a while. This is good, we need them back!
netbook
Damn, I haven't heard that in a long time...and you're completely right. It is a netbook and we do need more of those in this new world(even though I don't like what that means(ownership of hardware or lack thereof)).
Less expensive: yep
Actually fun colors: yep
Windows is worse than ever: yep
It would have been surprising if this thing wasn’t a hit.
windows went all in on AI, and neglected thier other stuff.
In turn Apple went ‘oh fuck what’s an AI now’ and turned out to be the winners. Who would’ve guessed huh.
Their AI ended up being straight ass like Siri so they pivoted to this instead.
I work in IT and ~1/3 of our fleet are MacBooks and several ppl on my team are Apple fanboys, but I've literally never heard anyone talk about using "Apple Intelligence" even once
What a strange game. The only winning move is not to play.
Well yeah, if you sell a “budget” product that is cheaper than your usual premium-priced products, more people tend to buy them.
apple probably wants people to buy the more expensive one eventually.
IMO most of the the demand is due to Windows 11, not Apple. People are done with Microslop's crap.
Both Apple and Linux are winning big with the double wamy of Win 11 being complete garbage and Win 10 being murdered.
Win 10 being murdered is the important distinction. It's not the first time Microslop released a shitty and unpopular Windows version, but previously you always had the option to stay on an older still supported version.
Apple murders MacOS every ~7 years.
To be pedantic, macs are usually supported for 7 OS releases, which are annual. Every OS version is then supported for about 3 years. So a new Mac released this year will receive its last update in about 10 years.
Not great, not terrible. Also, idk about the apple silicon macs, but with the Intel macs there was usually a way to update it unofficially past the 7 year last supported version, stretching it for a few more.
Every OS version is then supported for about 3 years.
Define "supported", because in my experience, you can't run modern apps on older OS's.
with the Intel macs there was usually a way to update it unofficially past the 7 year
Yes, there were a bunch of unpaid volunteers who made OpenCore Legacy Patcher, and extended the life of devices 10+ years further, which just makes it all the more offensive that Apple either couldn't be bothered or (more likely) just wanted them to be unsupported so you'd have to go buy a new one.
use the old version you had on it
I mean I ran my 2011 mbp into the ground, until the point that the SMC's fan channels stopped working and it always rebooted at exactly 00:00 for no apparent reason, and never had issues with apps not being able to run on a 3 year old version of the OS. After that 3 year period most apps still worked, although some would indeed start targeting newer api's.
I know it was volunteering work, and I don't want to defend apple any further than strictly here, but saying they "murdered" the OS every 7 years is just straight up not true, that was all I wanted to say.
Mmk well. Not sure how you did that, considering my 2018 MBP wouldn't even run Firefox anymore.
Even "murdered" W10 will still run pretty much all .exe
