While surveillance pricing is a real problem; digital shelf tags have absolutely nothing to do with it and this doesn't fight it in anyway...
Digital shelf tags are replacing paper tags, but they are simply e-ink displays. They're not networked and don't show different prices per-person. All this person is doing is changing what's on the display, then arguing with a cashier, who doesn't get paid to deal with this crap, over the till ringing up a price different than what's displayed on the shelf (because this person has changed it on the shelf). Plus people after him are going to be confused and cause a fuss over it too.
It's just overly complicated retail theft, unrelated to surveillance pricing; while causing headaches for people just trying to do their jobs.