I don't think this is the final nail but I do think that it is a dividing wall. The internet has always had a way of siloing people off into separate communities and that's just going to get more explicit with the mainstream platforms being totally owned and controlled and the people who are more enthusiasts getting more and more separated from those mainstream communities.
this post was submitted on 31 May 2026
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DeGoogle Yourself
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The internet has always had a way of siloing people off into separate communities
That's not so much the internet as people generally. People are all about creating groups and categories, of each other as much as of things.
I don't think Google "search" is has a 99% marketshare, it is probably less.
Iirc, it is 90%
the future of the web should have been napster and similar, not this centralized trash heap
I rather hope that it becomes the final nail in the coffin for Googel itself.
Be the change you want to see! Inform as many people as you can and hopefully some people Will understand. “Some people” sounds way better than “almost no one” :D
This! There are plenty of decent search engine alternatives. Keep using the alternatives and yapping about them to other people