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"we should be able to lie and sneak ai in. If they found out they wouldnt want it, and the people paying for it shouldnt have any say in the matter"
Utterly deranged take, as expected from him
Take a shot whenever you hear or read 'Epic Games CEO says'. Physically impossible to read that shit sober.
If his statement makes you angry but you use AI for coding and don't disclose, you're a hypocrite.
Epic sucks, unreal sucks like nobody acts like mcdonalds is the worlds best burger because it sells a lot, it's easy cheap junk food. But these software ceos think they actually produce great software when it's just easy cheap junk too.
Some people will be turned off, some people won't care. Don't see the issue of labelling games as containing AI assets as some people want to support games made through 100% human input, give them that ability.
It's wild that a CEO can just say this out loud without a mob of haters trying to kill their product.
ah ok, what's next? should we stop steam from forcing games to have their publisher's name linked to a game? Having "EA" on your game is a bit like a Scarlet Letter. But that's not fair, having a big publisher can help you get it as widely publicized as possible!
ah ok, what's next? should we stop steam from forcing games to have their bad reviews linked to a game? Having bad reviews on your game is a bit like a Scarlet Letter. But that's not fair, having a bad reviews makes it harder to get it as widely publicized as possible!
ah ok, what's next? should we stop steam from forcing games to have their price linked to a game? Having high margin prices shown publicly on your game is a bit like a Scarlet Letter. But that's not fair, revealing the full price after the user has already made emotional commitments can help you get it as widely publicized as possible!
honestly, if I show up at tacobell, and like instead of fake high sodium meat, they give me like horse gizzards mixed with grinded scorpian tail based salts and protein derived from dried skunk carcases, why the fuck would I have the right to know that less than 10% of it is actually beef?
that would hurt sales and market innovation!!!
ah ok, what’s next? should we stop steam from DRM disclosure too? Knowing Denuvo is used is a bad look, because lot of people don't like it.
Boo fuckin' hoo, Tim.
Its deeply irresponsible to humanity that Epic Games exists and I have to hear a CEO's opinions
They see that AI badge lowers their profits so of course they are lobbying against such thing. Big corps are not your friends.
Wait, so studios will have to avoid using AI tools, but then other people that do use those tools will be eating their lunch? Either there are a significant number of people that will base purchasing decisions on whether a game used AI in production, or there are not. This is a trivial question to answer by polling customers, or looking at what happens with competing products in your market segment, or any other variety of basic market research. Companies have to work with questions like this constantly.
Epic is exclusively mad because they think there are many people that will avoid (or pay less for, or delay purchase, or expect higher quality, or more worthwhile content, or... Anything like that) games that are produced with AI, and every game made with UE6 will have to bear that scarlet letter, and suffer lower sales. If they really believed you can make much bigger and better games with the new tools, then they would do it, and people will get over their skepticism to play fun games.
Tim should get in a small airplane
What a piece of shit. Stfu.
Hey Tim grab deez nuts dickhead.
With an attitude like this, you have to wonder how many EA development teams are simply going to lie when prompted.
Not that they've released a game worth playing in a long time, but this makes me suspect the entire studio is drowning in AI slop.
Ai is great for EA slop. A "new" sports game every year that is the same as the last with some stat changes.
Bro is just salty cause he has to admit he likes using AI slop if he wants to publish on steam
It’s not really surprising, they’re forcing so many slop tools into ue6 that they don’t want to ruin another engine’s reputation after ue5’s disaster.
They’re not interested in actually doing the thing that would earn positive reputation though, they’d rather hide it