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Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use | VGC - 25th Jun 2026 (www.videogameschronicle.com)

submitted 4 days ago by thingsiplay@lemmy.ml to c/gaming@lemmy.ml

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Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

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[+] Epp@lemmus.org -17 points 3 days ago* (last edited 3 days ago) (26 children)

I don't like Tim Sweeney, or Epic Games, but I agree with him in this. In the future everything will use AI to some extent, and labeling it as such is stupid. It's like having a label for whether electricity was used, or whether computers were used. It will be meaningless in short order, and just slows down the entire industry by painting targets on games that are using modern development processes.

Besides, if the AI is THAT onerous, then you don't need a tag to identify it. It should be obvious, right? Make decisions based on the quality of a game, not based on what tools were used to create the game.

[–] Bluescluestoothpaste@sh.itjust.works 0 points 3 days ago (1 children)

In the future, exactly. Not quite today.

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