this post was submitted on 12 Dec 2025
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Disney Invests $1 Billion in the AI Slopification of Its Brand (www.404media.co)
submitted 1 week ago by tonytins@pawb.social to c/technology@lemmy.world
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The first thing I saw this morning when I opened X was an AI-generated trailer for Avengers: Doomsday. Robert Downey Jr’s Doctor Doom stood in a shapeless void alongside Captain America and Reed Richards. It was obvious slop but it was also close in tone and feel of the last five years of Disney’s Marvel movies. As media empires consolidate, nostalgia intensifies, and AI tools spread, Disney’s blockbusters feel more like an excuse to slam recognizable characters together in a contextless morass.

So of course Disney has announced it signed a deal with OpenAI today that will soon allow fans to make their own officially licensed Disney slop using Sora 2. The house that mouse built, and which has been notoriously protective of its intellectual property, opened up the video generator, saw the videos featuring Nazi Spongebob and criminal Pikachu, and decided: We want in.

Archive: http://archive.today/fau2g

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[–] NewNewAugustEast@lemmy.zip 6 points 1 week ago* (last edited 1 week ago) (1 children)

I don't like Disney, they have been dead to me for a long time. And I don't like that they got cozy with OpenAI.

But if they had released a "disney studio" with AI that they trained on their own data, and let people make fan disney shit, I wouldnt really care that much. At some point, most people realize that even with the tools to make stuff, they still aren't all that creative and get bored of it anyway.

[–] HeyThisIsntTheYMCA@lemmy.world 1 points 1 week ago

the only ethical qualms i'd have with that are environmental. i'd love that specifically they were using their own data. Shit, they could just throw all the public domain stuff in and keep adding to its training data every year. i figure two things would happen. First, it'd prove your point. Second, it'd prove to the executives that without the necessary creativity the ai tools are worthless. third, just about everyone would sign up if it were like a dollar a month