this post was submitted on 16 Dec 2025
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168
Meta tolerates rampant ad fraud from China to safeguard billions in revenue (www.reuters.com)
submitted 2 days ago by drmoose@lemmy.world to c/technology@lemmy.world
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Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide.

Though China’s authoritarian government bans use of Meta social media by its citizens, Beijing lets Chinese companies advertise to foreign consumers on the globe-spanning platforms. As a result, Meta’s advertising business was thriving in China, ultimately reaching over $18 billion in annual sales in 2024, more than a tenth of the company’s global revenue.

But Meta calculated that about 19% of that money – more than $3 billion – was coming from ads for scams, illegal gambling, pornography and other banned content, according to internal Meta documents reviewed by Reuters.

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[–] Fokeu@lemmy.zip 16 points 2 days ago (1 children)

Are you illiterate? This post is about meta, an American company. Chinese involvement is meaningless for us in this case

[–] chaogomu@lemmy.world 6 points 2 days ago

To be fair, Chinese culture here is also fucking terrible. That doesn't make Facebook or western countries good, because only a child thinks like that.

No, everyone is shit. that's the adult take away here.