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Amazon angers retailers by listing products from other sites without consent
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
It sounds like it would be very easy for them to never know with this system.
Amazon seems to have jumped in as a middle man and will automatically complete the purchase on the site seemingly forwarding the item itself to the initial purchaser. They're basically just creating an invisible front end for other peoples stores and absorbing it into the main amazon interface.