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Jeff Bezos said the quiet part out loud — hopes that you'll give up your PC to rent one from the cloud
(www.windowscentral.com)
This is a most excellent place for technology news and articles.
People will surrender all ownership if you can provide more content more cheaper and conveniently, ownership is much lower on most people's priority than convenience
And a big factor in trying to combat/delay that is to not frame it as "This doesn't even work". Because then it is literally one free trial away from being normalized for like 95% of the audience.