this post was submitted on 14 Jan 2026
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No, they built a completely new product.
still the same company though. why trust them not to fuck it up like they did before?
It's also not the same company. More than a few years have passed, and even though Kevin Rose is involved, you can assume a few lessons were learned.
So in any case they'll fuck it up in an entirely new way. Or, maybe, they won't.
Kevin Rose also left Digg at some point, not sure how much of that demise is on him. He had to buy it back for this second run.
He left after the collapse. He was very involved in the redesign, I remember listening to him talking about it on the TWIT podcast.