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I’m fairly sure PWC isn’t exactly impartial here. Consulting firms have been battered by AI. LLMs are about as good at consulting as 30-year olds in suits which is a big risk for them.
PWC: Have you tried (latest buzz technology)? Your competition, does and you don't want to be left behind. It costs $30M over 5 years and will save you 12% of your employee costs.
Business: Sign me up!
3 years later.
Business: PWC! Buzzword tech isn't working. It costs more then you said and cost us more in employees.
PWC: Have you tried (latest buzz technology)? Your competition, does and you don't want to be left behind. It costs $40M over 5 years and will save you 13% of your employee costs.
If that was their concern they’d be advising less AI investment, but reading the article they’re pushing for industry to do more investment, that only major investment and adoption shows benefits.
Of course it does, and only they can tell you how to do it.
Exactly
That depends. AI replaces consultants that just make up slop that feels good. Consultants that annalyze things in depth can't be replaced by ai slop though. I've seen both.
Consulting as a business is fundamentally flawed. Big4 generally send people without real world experience but equipped with lots of current buzzwords. There’s only so much you can do without being truly embedded in a company and the fact that consultants rarely bear any responsibility for their advice means they don’t care about outcomes that much.
Not all consulting firms, Deloitte actually charged the Australian government about $290.000 for a report written by AI.