this post was submitted on 29 Jan 2026
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Rebuilding trust for most companies means some bullshit marketing campaign. New catch phrase. Some promotion. It rarely means admitting fault and changing direction. It would take something really huge for that to happen. Perhaps a combination of AI bubble burst, leadership change, shareholder revolt.
Everything anti-consumer in Windows is a deliberate choice aimed at extracting more revenue from customers. This isn't unique to Microsoft. They exist to make money for their shareholders.
If like me you think a lot of companies have been incredibly short sighted and are burning their brands and customer loyalty for short term gains, just look at the stock prices. Short termism is making a killing for tech companies while the rest of the economy is treading water. Is it sustainable? I don't think so. Does it matter for Microsoft or any of the other tech companies?
I have been a customer of companies that were awesome for years then sold out and their prices sky rocketed. They were clearly bleeding customers but every time they did they just put the price up more. Some people always stay for some reason. This can go on for years. As long as they keep screwing people faster than people leave they are probably making a lot more money in the short term than they would have made with a longer vision. That is business these days. People aren't building products for the long term anymore. Now that thinking seems to have moved to companies. Modern business leaders are about gobbling revenues up like a locust plague then moving on to the next pasture.
It's because they have such a huge market share that people don't even realize there are alternatives. Or the alternatives are so far behind that they're not really a viable option for most. What's the alternative to Microsoft? Apple who also sucks, or Linux which is really hard to get into for the average person. What's the alternative to streaming? Buying physical media, which is going away, or pirating and hosting your own shit. What's the alternative to Amazon? Buying locally, but you have to get off your ass and the costs are going to be much higher and it's going to be difficult to find a lot of niche items. Especially now that a lot of malls are dead. There's countless other examples but those are the main ones that came to mind. These companies just have built up so much inertia in people's lives that it's going to be a long while before they feel the effects of their enshittification. There's also a factor of a lot of people just do not think very hard about the products they buy. I've watched people by cars on a whim for fucks sake. They see an ad for something and it gets in their brain that they need to have it or think that a product must be better because it is more expensive without much critical evaluation. I think the economy going to shit is going to hit these companies worse than the consequences of their own actions will for a long time.
I read the statement as 'We're going to stop announcing controversial changes and spend more money on propaganda firms who will fill your social media with fake users who have a bunch of stories about how trustworthy Microsoft is'